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South Carolina Attorney General Henry McMaster today announced that our recent improvements , which go far beyond measures he personally endorsed six months ago, not only aren’t good enough, but actually require a criminal investigation.

Hmmm. The CL “adult services” section for Greenville, SC has a total of 1 ad for the last 3 days, featuring a photograph of a fully clothed person. The “erotic services” section for Greenville, which was recently closed? 11 ads total, images and text all quite tame.

Meanwhile, the “adult entertainment” section of (careful with link, NSFW), owned by Village Voice Media, has over 60 ads for the last 3 days, and about 250 in total. In sharp contrast with craigslist, many of these ads are quite explicit, quoting prices for specific sex acts, featuring close-ups of bare genitalia, etc.

The situation is much the same for other cities in South Carolina.

Of course, no one in mainstream legal circles thinks either company should be subject to civil suit, let alone a criminal investigation. But if for whatever reason you were so motivated, would you target a venue with 12 PG-13 rated ads, or one with 250 XXX rated ones?

FWIW, neither company is a big player when it comes to adult service ads in South Carolina. You’d want to look to the telephone company yellow pages and local papers in that regard.

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